Sunday, May 27, 2007

Chelsea to visit Stanford, with Club America

Old news now, but Chelsea are coming!

When English Premier League power Chelsea faces Mexico's popular Club America on July 14, the London soccer club's business chief is certain that every one of the 50,000 seats at Stanford Stadium will be occupied.

"We're expecting it to be sold out for sure," Chelsea business affairs director Paul Smith said Thursday at a news conference officially announcing the exhibition match.

Chelsea is promoting the game but says it won't be pocketing much money because it must pay Club America an up-front fee and split revenues with Stanford.

Smith said Chelsea had another reason for visiting: branding.

The number of Chelsea fans in England, Smith said, "has reached a finite level."

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