That would be Stacey's on Market. In all the time I've spent in San Francisco, not once did I go in there -- except, that is, until the other day, when I went it to see why it was failing.
Five things jumped out at me:
- Underutilized space - too much of the floor space was underutilized - being either sparse or just not being maximized to see stuff and things
- No cafe
- An incredible view of Market from the 2nd floor, where a cafe should be - ideally, with a very long bar running across the length of the Market St window.
- The 'STACEYS books' sign outside on Market is basically invisible. If you are a brand name, you can get away with using your name -- otherwise, just put a big 'BOOKS' sign up there. The 'books' on the sign is tiny and can barely be seen. No tourists would be interested to stop in, that's for sure.
- The technical books they had seemed like a relic. I understand that old traditions die hard, but if it's killing your business, maybe you should think about ditching them? I noticed a few tech books in the back that absolutely nobody would be interested in.