Same old, same old - getting their asses kicked in high school, having small penises, the usual:
Some men were told that their survey responses were indicative of a female identity and others were told the opposite. The same was true for women, who were used as the comparison group.
Preference for SUVs increased
Afterwards, Willer had the students complete a survey that examined their attitudes about certain masculine concepts, including homophobia, purchase of a sport-utility vehicle and support for the Iraq war.
Men whose masculinity was threatened — who were told that their initial survey responses were more feminine than masculine — tended to overcompensate for it in the second survey by expressing more homophobia, a higher level of support for the Iraq war and a greater interest in buying an SUV as opposed to other types of vehicles, Willer reports. These men also reported more feelings of shame, guilt, upset and hostility than did those whose masculinity was not threatened.
I support war! I need an SUV! I, I.... cowards.